Smelly socks to prevent malaria?

Malaria and Aids are probably two of the biggest killer diseases in Africa.

I wonder what the pharmaceutical industry will think about this?

Smelly socks tested in Tanzania as way to prevent malaria - The Washington Post:

In global public health, disease-fighting tools that are cheap, available and sustainable are the Holy Grail. It might be hard to top the one being tested in Tanzania as a way to prevent malaria: smelly socks.

Experiments in three villages where people get about 350 bites a year from malaria-infected mosquitoes are using dirty socks to lure the insects into traps, where they become contaminated with poisons and ultimately die.

There used to be a pop group called Toxic Socks. I wonder if they are still around? Their time may have come.