Evo is coming - more meaningless hype

I was web surfing on Amatomu this morning and came across a site that claimed "Evo is coming the first social networking with substance!"

The trouble is that there was no substance at all -- just hype, hype, and more hype. And the site that it led you to was much the same -- no information, just hype. And on the original site comments are closed, so you can't even ask for information about what it is, or what it does.

It's a great opportunity, don't miss it!

Opportunity for what?

Only eight days left!

Eight days left for what?

You will make lots of money!

Make money from what, doing what?

It's a great opportunity! Don't miss it!

Why can't people just describe simply and clearly what it is and what it is supposed to do, instead of making exaggerated claims that are quite meaningless?

What we have here is a failure in communication.

So can anyone at all tell me what Evo is, what it does, what is the substance and what are the things that I "do on a daily basis" that it will help me to do better?

Or is it just snake oil?