01 July 2009

Unlimited bollocks for bullockymorons

In an English usage discussion forum someone asked about the meaning of "unlimited" in the following examples:

"Unlimited Mobile Internet: Unlimited mobile internet is subject to a fair use allowance of 1GB per month."

"Unlimited Mobile Internet – 30p a day: Our daily charge for access to the mobile internet is subject to a fair use allowance of 25MB per day."

Source: Virgin Mobile Terms and Conditions

Apparently the British Advertising Standards Authority thinks such lies in advertising are OK, as long as they are truthful lies.

That really does give them incredible credibility.

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