Blue sky thinking, pushing the envelope - the problem with office-speak is that it cloaks the brutal modern workplace in such brainlessly upbeat language... as Lucy Kellaway dialogues.
For the last few months I've been on a mission to rid the world of the phrase 'going forward'. But now I see that the way forward is to admit defeat. This most horrid phrase is with us on a go-forward basis, like it or not.
I tend to agree with the writer of this piece. I first became aware of this strange use of "going forward" about a year ago, and suddenly it is ubiquitous. Well, at least on radio and TV. Few people I actually know and talk to face to face use the phrase, and sometimes it creates bizarre images, as in the song:
across the universe
Always going forward
'Cause we can't find reverse.
But I suppose that's life (Jim, but not as we know it).