Among those who have heard of Wicca, nearly two-thirds (62%) described it as an organized form of witchcraft. Smaller proportions defined Wicca as a form of Satanism (7%) or as a religious cult (7%). About one-fifth (18%) said that although they were familiar with the name, they knew little or nothing about Wicca.
When asked to express their view of Wicca, 6% held a favorable view (2% very favorable and 4% somewhat favorable), and 52% held unfavorable views (7% somewhat unfavorable and 45% very unfavorable).
Perhaps the most intriguing response was from the remaining 43% who said they did not know what they thought of Wicca or had no particular opinion about it.
I'm a little puzzled about why the last point is so intriguing. If my opinion had been asked I would probably have answered that I had no particular opinion about it.
i would expect practitioners of a religion to have a favourable opinion about it, and I would expect militant atheists to have an unfavourable opinion about it, as they would have about any religion. But what more can one say?
I can see why sociological researchers might want to know, but it doesn't make it any easier to answer the question. Asking questions like that seems to imply that one must make moral judgements about everything, and assign it to categories of good or bad. Is that a peculiarly American thing, I wonder? In various conflicts around the world there seems to be a tendency, stronger in America than elsewhere, to know who the "good guys" and the "bad guys" are. In the recent conflict in South Ossetia, for example, some Americans, apparently following what they were told in American media, were absolutely convinced about the good guys and the bad guys, even though it was an area most knew very little about.
As a religion or worldview Wicca doesn't appeal to me, so I'm unlikely ever to become a practitioner. That means my view of it is not favourable, just as it is of any other religion I don't practise. But saying one's view of it is "unfavourable" seems to be heading into dangerous territory.